OOH Marketing Services

Your Brand,
Bigger & Bolder with DMM

Search Experience Optimisation

Stand out, be seen, and stay remembered with DMM, the experts in out of home advertising. We transform high-traffic spaces into powerful brand touchpoints—whether through billboards, digital out-of-home displays, airport and mall ads, or cinema placements. With smart strategies and creative execution, we make sure your brand dominates the streets and beyond.

Search Experience Optimisation

In a world where attention is everything, DMM ensures your brand gets noticed. As a leading out of home advertising agency, we craft high-impact advertising solutions that captivate audiences and drive results. From bold billboards and interactive digital screens to strategic transit and guerrilla marketing, we place your brand in the spotlight—exactly where it needs to be.

Outdoor Advertising Services by DMM

  • Billboard Advertising

    Whether you’re in real estate, retail, automotive, entertainment, FMCG, or hospitality, standing out in a crowded market is essential. Billboards offer unmatched visibility, placing your brand directly in front of thousands every day. We position them in high-traffic locations to maximize exposure, ensuring your message captures attention and leaves a lasting impression.

  • Retail & Mall Advertising

    Whether you're in fashion, electronics, beauty, FMCG, real estate, entertainment, or hospitality, reaching customers at the point of purchase is crucial. Retail and mall advertising places your brand directly in front of shoppers through digital screens, kiosks, banners, and storefront displays. With high dwell times and engaged foot traffic, it ensures maximum visibility, brand recall, and direct impact on purchasing decisions.

  • Airport & Railway Advertising

    Whether you’re in luxury, travel, automotive, finance, retail, hospitality, or tech, reaching high-intent travelers is key. Airport and railway advertising places your brand on digital screens, billboards, kiosks, and transit spaces, ensuring maximum exposure to business executives, frequent flyers, and daily commuters. With extended dwell times and a captive audience, it delivers strong brand recall and lasting impact.

  • Guerrilla Advertising

    Whether you're in entertainment, fashion, tech, FMCG, hospitality, or startups, making a lasting impression requires creativity. Guerrilla advertising uses street art, flash mobs, ambient marketing, and experiential stunts to grab attention in unexpected places. By breaking conventional norms, it creates viral buzz, strong brand recall, and deep audience engagement—all with a high-impact, cost-effective approach.

  • Street Furniture Advertising

    Whether you’re in retail, real estate, hospitality, banking, healthcare, or FMCG, staying visible in daily urban life is essential. Street furniture advertising places your brand on bus stops, benches, kiosks, and digital screens, ensuring constant exposure to pedestrians and commuters. With strategic placements in high-traffic areas, it offers widespread reach, repeated impressions, and strong brand recall.

  • Digital Out-of-Home (DOOH) Advertising

    Whether you're in retail, technology, automotive, entertainment, finance, or tourism, reaching your audience in real-time is key. Digital Out-of-Home (DOOH) advertising places your brand on high-tech digital billboards, transit screens, and interactive kiosks, ensuring dynamic, eye-catching displays. With the ability to adapt content based on time, location, and audience, it offers personalized messaging, increased engagement, and powerful brand visibility.

  • Cinema & Multiplex Advertising

    Whether you’re in entertainment, FMCG, fashion, real estate, tech, or luxury, capturing attention in an immersive setting enhances brand recall. Cinema and multiplex advertising places your brand on big screens, lobby displays, and interactive standees, ensuring high engagement with an undistracted audience. With premium visibility and targeted reach, it delivers strong emotional connections and lasting brand impact.

How We Deliver Results With Out of Home Advertising?

Types of Billboards We Offer

  • We don’t rely on generic templates. Our team creates a fully custom Shopify theme tailored to your brand identity and business needs, ensuring your store stands out and offers a unique shopping experience for your customers.

  • Shopify comes with built-in features that may slow down your website. To enhance load times, we optimize your store’s speed by refining its structure, compressing images, and using caching techniques to ensure your customers experience faster loading speeds and reduced bounce rates.

  • A seamless checkout process is crucial for conversions. We optimize Shopify’s checkout flow to ensure it’s user-friendly, secure, and frictionless. This ensures customers can easily complete purchases, reducing cart abandonment.

  • While Shopify comes with certain SEO limitations—such as rigid URL structures, automatic duplicate content issues, and restricted access to robots.txt for crawl control—we bridge these gaps with advanced SEO strategies. By implementing structured data, optimizing keywords, and following SEO best practices, we ensure your store ranks higher, attracts organic traffic, and gains better visibility in search engines.

  • Shopify’s cloud-based hosting offers scalability and stability, allowing your store to handle high traffic without performance issues. Our developers ensure your site is built with cloud infrastructure for optimal uptime, even during peak sales seasons.

  • With over 70% of customers shopping via mobile devices, we prioritize mobile-first design. We ensure your Shopify store is fully optimized for mobile, providing a seamless experience for your customers, whether they’re browsing from a smartphone or tablet.

  • Shopify’s backend is designed for ease of use, but we take it further with custom integrations and training. Our team offers comprehensive tutorials and ongoing support to ensure that you can manage your store effortlessly, even if you have no technical background.

Billboard Advertising

Dominate outdoor spaces

Measurable Result

Increased Brand Recall

65% of consumers remember brands from billboards they pass daily.

Boost in Foot Traffic

Locations near billboards see a 20% increase in store visits.

High Impression Rate

A single billboard can generate over 100,000 daily impressions in urban areas.

Cost-Effective CPM

Billboard ads have a CPM as low as $5 compared to digital advertising.

Types of Transit Advertising We Offer

  • Our bus advertising solutions include full-wrap bus ads, side-panel promotions, and rear-panel branding, making your brand visible across major city routes. With extensive daily reach, bus advertising ensures repetitive exposure for your message.

  • We provide taxi advertising services, including top-lit digital screens, full-body wraps, and door-side panel ads. Taxis travel across commercial hubs, airports, and busy streets, maximizing brand recall for businesses.

  • For brands targeting urban commuters, we offer metro station billboards, inside-train branding, and full-train wraps. These ad spaces ensure engagement with professionals and daily travelers using metro and rail services.

  • We help businesses gain hyperlocal reach through auto-rickshaw branding, including hood wraps, back-panel ads, and seat branding. These mobile ads capture attention in densely populated areas and local markets.

  • Our airport advertising services position your brand in high-traffic areas such as baggage claim sections, check-in counters, digital screens, and premium lounges. This high-end transit marketing strategy ensures visibility among elite travelers.

  • For coastal and waterfront cities, we offer ferry advertising, boat wraps, and dockside promotional displays. This unique branding opportunity targets tourists and daily ferry commuters.

  • Subway advertising includes platform posters, stair wraps, entryway branding, and digital screen ads inside underground train stations. These ads ensure strong engagement with city travelers.

Transit Advertising

Powerful OOH marketing

Measurable Result

Extended Exposure Time

Commuters spend an average of 45 minutes engaging with transit ads.

Mass Audience Reach

One transit route can reach over 500,000 people monthly.

Increase in Brand Trust

68% of people consider transit ads more credible than online ads.

Ongoing Support & Maintenance

30% of riders look up a brand after seeing a transit ad.

Types of Street Furniture Advertising We Offer

  • We provide high-impact bus shelter ads in prime locations, ensuring repeated exposure to daily commuters. These ads can be backlit posters, glass panel wraps, or interactive digital screens, engaging travelers while they wait.

  • Our kiosk branding solutions include poster placements, digital screens, and 3D promotional structures at high-traffic public squares, transit hubs, and shopping areas. These compact yet visible ad spaces guarantee audience engagement.

  • We transform public benches into strategic advertising spaces by offering backrest and seat-panel branding. These ads work effectively in parks, bus stops, and pedestrian-heavy streets, ensuring constant brand exposure.

  • For dynamic urban advertising, we provide LED street screens, interactive touch displays, and AI-driven digital billboards placed at key intersections, malls, and commercial zones. These ads allow for real-time content updates to match campaigns with location-based audiences.

  • A high-retention ad format, our restroom branding solutions include mirror decals, door-panel ads, and motion-sensor digital displays in malls, airports, cinemas, and corporate buildings. These placements ensure a captive audience and high message recall.

  • We offer eco-conscious advertising through waste bin branding, an effective way to gain visibility in public spaces, stadiums, theme parks, and transit stations. These ads contribute to green initiatives while promoting your brand.

  • In select regions where public telephone booths still exist, we provide side-panel wraps and interactive screen ads, turning traditional booths into high-visibility marketing touchpoints.

Street Furniture Advertising

Maximum visibility and impact

Measurable Results

Frequent Impressions

85% of people notice street furniture ads during daily commutes.

Increased Brand Affinity

50% of consumers trust brands advertised in local communities.

Sustained Visibility

Street ads have an average daily exposure of 10+ hours.

Boosts Local Business

40% of consumers visit stores after seeing nearby street ads.

Types of Retail & Mall Advertising We Offer

  • Our LED and interactive digital screens are placed in high-traffic areas like entrances, food courts, and escalators, ensuring dynamic brand visibility. These digital displays allow for real-time content updates, making it easy to showcase time-sensitive promotions or seasonal campaigns.

  • We transform escalator handrails, elevator doors, and walls into eye-catching ad spaces, creating seamless brand exposure as shoppers move through the mall. This form of advertising offers repeated impressions, as customers often use these transit points multiple times during their visit.

  • Strategically placed vinyl graphics on mall floors and walls direct foot traffic to specific stores, promotions, or brand experiences. These attention-grabbing visuals effectively guide shoppers toward key retail areas while enhancing brand recall.

  • We design branded window graphics, posters, and lightbox displays to attract customers and drive footfall into stores. A compelling window display can spark curiosity and create a powerful first impression, increasing the likelihood of store visits.

  • Branding shopping carts and baskets ensures continuous engagement as shoppers move through aisles, keeping your brand top-of-mind at the point of purchase. Since carts and baskets are in constant use, your message stays in front of customers throughout their shopping experience.

  • We provide screen-based ads inside retail stores to influence purchase decisions with real-time promotions, product demos, and seasonal campaigns. These in-store ads effectively reinforce brand messaging and encourage impulse purchases by displaying attractive deals and offers.

Retail & Mall Advertising

Put your Brand in Front

Measurable Results

High Conversion Rate

40% of shoppers make an impulse purchase after seeing a mall ad.

Longer Ad Exposure

Consumers spend an average of 90 minutes per mall visit.

Direct Influence on Sales

55% of customers say in-store digital ads drive their purchase decisions.

Enhanced Brand Retention

Mall digital signage increases message retention by 60%.

Types of Guerrilla Advertising We Offer

  • We integrate brand messages into existing environments in creative and unexpected ways, such as sidewalk art, bus stop installations, or 3D wall projections. These immersive ads make use of everyday spaces to create memorable brand interactions.

  • Our team designs interactive brand experiences that engage audiences on an emotional level, such as flash mobs, live performances, or pop-up events. These experiences create buzz, encourage social sharing, and build strong brand connections.

  • We transform public spaces like sidewalks, walls, and roads into engaging brand canvases using creative chalk or 3D street art. This approach captures attention organically while blending seamlessly into urban landscapes.

  • Our guerrilla campaigns use high-impact stickers and decals placed in strategic locations, such as lamp posts, escalator handles, and public benches, ensuring repeated brand exposure without disrupting public spaces.

  • We project high-definition brand visuals onto buildings, landmarks, and public structures, turning any nighttime location into an instant billboard. This cost-effective, attention-grabbing method is ideal for large-scale brand promotions and product launches.

  • We organize unexpected, brand-led performances in public places to create buzz and viral moments. Whether it’s a surprise dance routine, a comedic skit, or a flash sale announcement, these stunts generate organic social media engagement.

  • We use eco-friendly guerrilla marketing by cleaning dirt from sidewalks, tunnels, or walls to reveal a brand message in a sustainable, eye-catching way. This method not only grabs attention but also promotes eco-conscious branding.

Guerrilla Advertising

Unconventional Marketing Campaigns

Measurable Results

Viral Potential

70% of guerrilla campaigns gain social media shares and organic exposure.

Memorability

Unique street campaigns improve brand recall by 80%.

Lower Cost, High Impact

Generates 4x the engagement of traditional ads at a fraction of the cost.

Customer Engagement Boost

60% of people participate in interactive guerrilla ads.

Types of DOOH Advertising Advertising We offer

  • Strategically placed in high-traffic locations, these ultra-bright digital billboards deliver crisp, vibrant visuals that grab attention instantly. With real-time content updates, your campaign can be adjusted on the go, ensuring relevance and impact.

  • Whether it’s touchscreen kiosks, motion-activated displays, or augmented reality (AR) experiences, these interactive solutions allow audiences to engage directly with your brand, making your advertising more memorable and effective.

  • Our AI-driven system optimizes ad placements based on real-time audience demographics, weather conditions, and traffic patterns, ensuring that your message reaches the right people at the right time for maximum impact.

  • From metro stations, airport lounges, and bus stops to taxi-top and rideshare screens, our geo-targeted DOOH transit ads move with your audience, creating multiple brand touchpoints throughout their daily journeys.

  • Enhance customer experiences with video walls, in-store digital displays, and interactive product showcases that capture attention, promote offers, and drive impulse purchases at key retail locations.

  • These cutting-edge screens allow brands to display real-time social media feeds, customer reviews, or live interactions, bridging the gap between online engagement and offline advertising.

  • Our DOOH screens can adapt messaging based on real-time weather conditions, events, or time of day, ensuring that ads are always relevant and contextual for the audience.

DOOH Advertising

Real-time engagement

Measurable Results

Higher Engagement

DOOH ads capture 2.5x more attention than static billboards.

Real-Time Adaptability

80% of advertisers see improved results with dynamic content updates.

Increased Recall Rate

DOOH ads have a 55% higher retention rate than traditional billboards.

Enhanced Interaction

Interactive DOOH screens increase engagement by 30%.

Types of Airport & Railway Advertising We Offer

  • Our high-definition digital screens are placed in key areas such as check-in zones, security lanes, baggage claims, and train station platforms. These dynamic displays allow for real-time ad rotation, video content, and interactive promotions, ensuring maximum impact and engagement. With vibrant visuals and strategic positioning, these screens capture travelers' attention effectively, making them ideal for brand storytelling and high-conversion marketing.

  • Our large-format billboards are positioned in arrival halls, departure lounges, and concourses, ensuring uninterrupted exposure to passengers who spend significant waiting time in these spaces. Whether static or digital, these billboards deliver massive reach and long-lasting visibility, making them an effective tool for branding, awareness campaigns, and product launches.

  • Transforming trains, metro coaches, and trams into mobile billboards, this advertising format ensures non-stop exposure across the city and beyond. Our full-wrap ads feature high-resolution graphics and striking visuals, ensuring that your brand is seen by commuters, pedestrians, and motorists alike. Train wraps are particularly effective for building brand familiarity and high recall rates, as they are repeatedly noticed throughout daily transit routes.

  • We place eye-level advertising panels at security checkpoints, ticket counters, and boarding gates, ensuring frequent exposure to travelers who are waiting in lines or passing through essential transit points. These static or digital panels provide consistent, unavoidable visibility, making them perfect for brand messaging, product promotions, and service awareness.

  • We provide proactive security monitoring to protect your website from malware, hacking attempts, or other vulnerabilities. Regular security scans and updates are performed to ensure your site is secure.

  • With this unique format, we integrate brand messaging directly onto boarding passes, train tickets, and mobile check-in confirmations. Every passenger interacts with these documents multiple times, ensuring direct engagement and high recall. This form of advertising is perfect for e-commerce brands, travel-related services, and exclusive offers targeting frequent travelers.

  • Premium travelers, business executives, and high-net-worth individuals spend a considerable amount of time in lounges before their flights. Our lounge branding includes backlit posters, digital screens, customized seating covers, and table-top branding, ensuring sophisticated engagement with an affluent audience. This format is ideal for luxury brands, financial services, and high-end lifestyle products.

  • We provide branded kiosks, interactive booths, and standees placed in high-footfall areas such as check-in counters, ticketing booths, and waiting lounges. These displays allow for direct customer interaction, increasing engagement, lead generation, and immediate conversions. Interactive kiosks also enable QR code scanning, digital promotions, and product demonstrations, making them perfect for tech companies, retail brands, and travel services.

Airport & Railway Advertising

High-impact visibility

Measurable Results

Premium Audience

75% of airport travelers belong to the high-income demographic.

Increased Attention Span

People spend an average of 60 minutes at the airport, ensuring longer ad exposure.

High Conversion Rates

55% of frequent flyers act after seeing an airport ad.

Massive Daily Reach

A single railway station can attract over 1 million passengers daily.

Types of Mobile Billboard Advertising

  • Large, highly visible ads displayed on the sides of trucks, ensuring maximum brand exposure in urban and highway settings. Perfect for city-wide campaigns that require broad reach.

  • Equipped with high-resolution LED screens, these billboards allow real-time ad changes, making them ideal for event promotions, product launches, and interactive marketing campaigns.

  • Full or partial vehicle wraps transform cars, buses, and vans into moving advertisements. This method ensures constant visibility in both urban and suburban areas, even during traffic.

  • Compact yet effective, these mobile billboards target pedestrian-heavy zones, offering eco-friendly and localized marketing solutions in crowded city centers, parks, and shopping streets.

  • Large, trailer-mounted billboards driven through or parked in high-footfall areas to attract attention. Ideal for political campaigns, grand openings, and brand awareness initiatives.

  • Digital or static ads placed on taxi rooftops, offering 24/7 brand exposure across multiple city routes, ensuring engagement in prime commercial and business districts.

  • Human-operated billboard structures that move through crowded areas, such as malls and events. These are highly interactive and can be paired with brand ambassadors for direct engagement.

Mobile Billboard Advertising

Maximum Reach on the Move

Measurable Results

Increased Brand Recall

Studies show 97% of people recall mobile billboard ads compared to traditional static billboards.

Targeted Reach & High Impressions

A single truck-side billboard can generate 30,000 – 70,000 daily impressions, ensuring cost-effective visibility.

Real-Time Tracking & Optimization

GPS-enabled mobile billboards provide location analytics, allowing businesses to optimize routes for maximum audience engagement.

Boost in Direct Customer Actions

Mobile billboards increase website visits and store footfall, with 29% of viewers taking immediate action after seeing a mobile ad.

Our Cinema & Multiplex Advertising Services

  • We showcase your brand with high-quality commercials before a movie starts or during intermissions. These ads include static slides, motion graphics, or full-screen video commercials, delivering maximum impact with unmatched visibility in a cinematic experience.

  • Our off-screen cinema advertising ensures your brand remains visible beyond the screen. We strategically place advertisements in:

    • Lobby Digital Screens - LED displays featuring brand promotions.
    • Standee & Posters - Eye-catching visuals placed in high-footfall areas.
    • Ticket Counter Branding - Advertising on kiosks and counters.
    • Seating Area Promotions - Custom branding on seat headrests and armrests.

  • We create engaging brand activations inside cinema halls and foyers. Whether through live product demos, interactive experiences, or giveaways, we ensure audience participation, making your brand memorable.

  • Compact yet effective, these mobile billboards target pedestrian-heavy zones, offering eco-friendly and localized marketing solutions in crowded city centers, parks, and shopping streets.

  • Our team integrates branding at food counters, where moviegoers spend extra time. We use Digital menu boards to highlight brand messages. Also,Branded popcorn tubs, cups, and tray liners for long-lasting exposure.

  • We extend brand visibility beyond theaters by advertising on multiplex mobile apps and websites, ensuring that your ads appear when customers book tickets or browse showtimes.

  • Our innovative advertising solutions include QR code-based ads and augmented reality experiences, allowing moviegoers to engage with brands through exclusive digital content, discount offers, and interactive experiences.

  • We place branded brochures, flyers, and product samples on cinema seats, ensuring that every audience member interacts with your promotional material.

Cinema and Multiplex Advertising

Create a lasting impact

Measurable Results

High Audience Engagement

Our ads deliver over 70% recall rates, thanks to the immersive big-screen experience.

Precision Targeting

We segment audiences based on movie genres, locations, and demographics for better reach.

Brand Awareness & Retention

Our cinematic ads are 2-3 times more effective than TV commercials in boosting recognition.

Conversion Tracking

By integrating QR codes and digital offers, we track engagement with click-through rates (CTR) and redemption analytics.

FAQ's

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How much does outdoor advertising cost?

The cost of outdoor advertising depends on various factors, including the ad format, location, duration, audience reach, and market demand. We customize our pricing based on your campaign needs and ensure you get the most cost-effective solution for your budget.

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How effective is outdoor advertising?

The effectiveness of outdoor advertising depends on strategic placement, audience reach, and the design of the advertisement. Well-placed ads with strong visuals and concise messaging can significantly increase brand awareness and customer engagement. We carefully plan and execute campaigns to maximize impact and visibility for your brand.

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Which industries benefit the most from outdoor advertising?

Industries that benefit the most from outdoor advertising include but are not limited to retail, real estate, hospitality, healthcare, education, finance, and entertainment. Businesses looking for mass visibility, local targeting, or long-term brand recall can gain a strong advantage. We work with diverse industries to create impactful campaigns that align with their marketing goals.

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What makes a successful outdoor advertisement?

The success of an outdoor advertisement depends on several factors, including clear messaging, bold visuals, strategic placement, and a compelling call-to-action. Simplicity and readability also play a key role in capturing attention quickly. We ensure your ads are designed for maximum impact, maintaining brand consistency and engaging your target audience effectively.

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How long should an outdoor advertising campaign run?

The ideal campaign duration varies based on objectives, industry trends, and audience behavior. Short-term campaigns are effective for promotions and event marketing, while long-term placements build stronger brand recognition. We analyze your goals and recommend the most suitable duration to ensure optimal reach and impact.

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Are there any legal restrictions for outdoor advertising?

Outdoor advertising is subject to local regulations, zoning laws, and content guidelines that vary by location. These rules may affect placement, size, and ad content. We handle all legal compliance, permits, and approvals, ensuring your campaign runs smoothly without any regulatory issues.

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How do you measure the success of an outdoor advertising campaign?

The success of an outdoor advertising campaign depends on key performance indicators such as audience reach, brand recall, foot traffic, and engagement. Digital elements like QR codes, call tracking, or unique URLs can also provide measurable insights. We track and assess these metrics to ensure your campaign delivers tangible results.